All eyes are on Detroit as the city prepares to host Super Bowl XL (40). Since the initial announcement in 2000 that the biggest spectable in football would be held in the Motor City, much emphasis has been placed on the dramatic facelift of the city's downtown. This issue of MBR focuses on the economic development and investment benefits to the city and state in hosting major events such as this.
Rejuvenating Detroit
Detroit is proudly showing the world that it has gone above and beyond expectations with nearly $50 million in downtown improvements and developments. As we approach the kick off for the game, we continue to see renewed vigor in bringing business to the city.
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Breaking Into the Big Leagues
One of the centerpieces of the Super Bowl is the National Football League (NFL) focus on utilizing "emerging business," that is minority- and women-owned businesses as vendors. The NFL needs suppliers for everything from printing to catering. Selected businesses will share in an estimated $3 million in vending contracts.
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Hosting Super Bowl XL
Executive Profile: Susan Sherer
Susan Sherer, executive director of the Super Bowl XL Host Committee talks to MBR about the role of the Host Committee and impact the Super Bowl will have on Michigan's future business attraction.
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Michigan Lifestyle
Football, Festivities and Fun
On February 5, two National Football League teams will face off for the championship at Super Bowl XL, held at Ford Field in Detroit. Fans are sure to be delighted by the array of festivities and attractions the 2006 venue will offer.
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Center for Athletic Medicine Offers Help to Every Kind of Athlete
Company Profile: Center for Athletic Medicine
Part of the Henry Ford Health System, the Center for Athletic Medicine is one of the country's premier athletic medicine facilities, staffed by orthopedic surgeons, sport medicine physicians, physical therapists and athletic trainers. They care for amateur and professional athletes.
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RFID Technology: A New Level of Product Control
Emerging Technology Feature
Radio Frequency Identification Technology (RFID) is one of the latest rapidly growing technologies. Michigan is home to some of the most advanced companies working with this technology today, providing a leadership role in what has been called the "RFID revolution."
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