Marketing
Pure Michigan Logo Guidelines
Travel Michigan is proud to work in partnership with Michigan’s public and private travel organizations to encourage the use of the “Pure Michigan” logo as a component of your overall marketing program. Through the consistent use of the Pure Michigan brand, we can extend Michigan’s message and identity and at the same time market Michigan as the national destination that it is.
To ensure the success of the Pure Michigan branding and guarantee the quality and consistency of Michigan’s brand identity, users of the logo must comply with the usage guidelines. Also, Travel Michigan is in the process of receiving federal trademark protection for its logo. Travel Michigan will take all necessary steps to protect its intellectual property from unauthorized use. Please note the following:
- The Pure Michigan logo cannot be used on any commercial product without Travel Michigan's expressed written permission.
- No additional embellishments or ornamentation are permitted. The logo must be reproduced from authorized reproduction sheets and may not be redrawn or modified in any way.
- In all applications, the logo must always be printed on a horizontal plane. It may not be printed vertically or at any other angle.
- If using the logo against a tinted background, the background must be light enough to allow for sufficient contrast. Tinted backgrounds with logo overprint should be 40 percent value or less.
Request Pure Michigan logos
Travel Michigan Selling Strategy and Pure Michigan Brand Footprint (PDF 26kb)
Travel Michigan Media Plans
Ads - Television, Radio and Billboards
2013 Marketing Opportunities (PDF 349kb)
We invite you to learn more about Travel Michigan's 2013 Marketing Opportunities. Find out about new opportunities and helpful information to assist with your 2013 marketing plans.
2013/2014 Marketing Partnership Program Guidelines (PDF 80kb)
Travel Michigan's 2013 Marketing Partnership Program extends the marketing reach of the Michigan travel industry and Travel Michigan by leveraging marketing dollars to promote Michigan. The partnership program is an advertising partnership reaching key markets requiring a $25,000 minimum commitment on the partner's part which is then matched by Travel Michigan. Contact Ken Yarsevich 517.335.4383 for more information.
2013 National Partnership Program Guidelines (PDF 109kb)
The Travel Michigan National Partnership program increases Michigan and the partner’s brand awareness through a brand message delivered about the partner(s) and Pure Michigan through National Cable TV advertising by leveraging the marketing dollars of Travel Michigan and the travel industry partner(s). This is a dollar for dollar match partnership that requires a minimum $500,000 investment from the partner. Contact Ken Yarsevich 517.335.4383 for more information.
International Marketing
Travel Michigan International Presentation (PDF 4mb)
Asia Tourism Data (PDF 3mb)
GLUSA Partnership Program (PDF 57kb)
Selling Internationally - Working with a Receptive Tour Operator (PDF 890kb)
Electronic Marketing: A DMO Perspective
(MS PowerPoint 8.3MB 24 slides)
