Since participating in Travel Michigan’s partnership program, Michigan.org consistently ranks as a top referral and traffic source. It is also among the top in average pages viewed and average time spent and among the lowest in bounce rates. Superb performance stats which is why we continue to renew year after year. Carol Kendra Chief Marketing Officer, The Henry Ford
Wondering how the Pay-per-Click Partnership has worked for other partners? Read our Case Studies and Testimonials

Click here to see an example of
pay-per-click advertising

	-	start seeing immediate results — ads go live within hours of activation
	-	traffic to your site increases as your ads have more exposure
	-	you have the ability to target your traffic
	-	your ads are only shown to people who use the relevant search terms that you bid on (therefore, your ads are not wasted)
	-	your investment per click is clearly laid out and easily measurable as you only pay for the traffic that your site gets from the ad

Who can be a Partner?
Any private or public travel/tourism organization located in Michigan is eligible to become a Travel Partner. Hotels, cities, entertainment venues, and casinos are all examples of Travel Partners that have had great success through this program!

Extra Benefits for Year-Round Partners
Participate in the Pay-per-Click partnership all year and generate awareness in every season! In addition to continuous visibility via Pay-per-Click, our year-round partners enjoy:

	-	One-time search engine optimization of up to five pages per year
	-	Search engine optimization specialists will review up to five key pages of your Web site and provide optimization recommendations designed to help improve natural search rankings, increasing the number of relevant visitors to your Web site
	-	Local Search Boot Camp
	-	Year-round partners can participate in  "Local Search Boot Camp" webcast, which will give partners the tools they need to improve listings in local search