The pay-per-click partnership has resulted in significant increases in our Web site traffic – referrals to our site from michigan.org in 2008 were double what they had been the previous year. Just as important from our perspective is that the PPC program is an opportunity for our company to participate in Travel Michigan’s dynamic efforts to promote Michigan tourism. Don Clingan
Vice President/Partner – Lake Michigan Carferry "S.S. Badger"
Since participating in Travel Michigan’s partnership program, Michigan.org consistently ranks as a top referral and traffic source. It is also among the top in average pages viewed and average time spent and among the lowest in bounce rates. Superb performance stats which is why we continue to renew year after year. Carol Kendra
Chief Marketing Officer, The Henry Ford
The PPC Partnership program is an incredible opportunity to extend the Visit Michigan’s Saginaw Valley message far beyond what the Saginaw Valley Convention & Visitors Bureau could achieve on our own. The power of the research, strength of the technology and the professionalism of the staff overseeing this effort creates an extremely effective program and helps Michigan destinations reach our primary target audience. I appreciate the extra effort it takes to coordinate partnership efforts and commend the leadership of Travel Michigan for undertaking this effort. The PPC program is a foundational piece of our marketing efforts and I strongly encourage my fellow Michigan destination marketing organizations to participate. It is truly effective. Annette Rummel
CEO, Saginaw Valley Convention & Visitors Bureau
Silver Lake Sand Dunes Visitors Bureau has participated with Travel Michigan’s Pay-Per-Click program for three consecutive years. There has been a dramatic increase in the traffic to our website and our traffic reports reflect the fact that Michigan.org has been the primary referral source to the website. Travel Michigan’s Analysis of Properties in June 2008 rated ThinkDunes.com - Silver Lake Sand Dunes’ website - number one and number two in July. The PPC program was instrumental in achieving these rankings!” Bob Henry, President
Silver Lake Sand Dunes Visitors Bureau
