Research

2009 National and Regional Tourism Advertising Evaluation and Image Study (PDF 4mb)

2009 Michigan Visitor Profile (PDF 4mb)

2009 Michigan Travel Economic Impact and Travel Volumes (PDF 2.2mb)

2012 Destination Marketing Organization Manual (PDF 605kb)

2013 MDOT Adopt a Welcome Center Manual (PDF 1.27mb)

 MSU Travel & Tourism Statistics
The Michigan State University Department of Park, Recreation and Tourism Resources (PRTR) and Travel Michigan organization offer information on tourism studies and research useful to tourism industry participants. Information includes data and reports from tourism and travel industries, links to economic impact studies and other resources related to the field of tourism.