ADMINISTRATIVE STAFF
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George Zimmermann, Vice President - (517) 335-1879
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Daiva Devereaux, Executive Secretary - (517) 335-1879
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PUBLIC RELATIONS/PROMOTIONS
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Dave Lorenz, Managing Director - (517) 335-0007
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Kirsten Borgstrom, Media Relations Manager - (517) 335-1871
Manages all media and public relations activities.
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MARKETING/ADVERTISING
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Melinda Remer, Managing Director - (517) 373-1531
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Adrienne Hoskins, Executive Secretary - (517) 335-1865
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Ken Yarsevich, Advertising Specialist - (517) 335-4383
Manages the advertising program and marketing contract; oversees the Marketing Partnership program.
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Robin Peebles, E-Marketing and Publications Specialist - (517) 373-7462
Manages the e-marketing program; oversees the Midwest Living corporate sponsorship and the production of Michigan Travel Ideas magazine; and is the liaison to the cultural community.
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Carol Royse, Web Content Analyst - (517) 373-3848
Approves travel web content and provides assistance and training for the property profiles database and MiLeads distribution systems for all authorized internal and external users.
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WELCOME CENTERS/CONTACT CENTER
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Ron Marabate, Managing Director - (517) 241-7200
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Kathy Lowell, Welcome Center Analyst - (517) 373-3934
Provides administrative support to the Welcome Centers including personnel, finance, and budget monitoring.
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Amanda Munson, Welcome Center Coordinator - (517) 373-0671
Coordinates literature distribution and storage.
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Trudy Atwood, Property Profile Coordinator- (517) 373-0302 or (800) 676-1743
Coordinates tourism property database updates.
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Marilyn Schneider, Travel Contact Center Representative - (517) 241-2605
Responses to travel toll-free calls plus updates the events and deals/package databases.
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MICHIGAN WELCOME CENTER LOCATIONS
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Michigan Economic Development Corporation Staff
STRATEGIC RESEARCH
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Dave Morris, Manager - (517) 373-0673
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Xiamei Xu, Data Analyst - (517) 373-0672
Manages, analyzes, and reports on databases maintained by Travel Michigan. Produces inquiry performance reports. In-house expert on data base tools (SPSS, Access, etc.).
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Gary Platte, Research Specialist - (517) 335-1877
Manages travel web analytics using WebTrends, Hitwise, Google Analytics and other applications. Manages MEDC eMarketing initiatives including search engine optimization and pay per click.
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Dave Smyth, Research Specialist - (517) 335-5801
Specializes in areas related to research on programs with special focus on Tourism.
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