Michigan Tourism Strategic Plan

Friday, February 15, 2013, the Michigan Travel Commission adopted the 2012-2017 Michigan Tourism Strategic Plan. The strategic plan – created by the industry, for the industry – lays the foundation for tourism in Michigan to continue to grow and contribute to the overall economic development of the state.

2012-2017 Michigan Tourism Strategic Plan-For the Industry by the Industry (PDF 922kb)2012-2017 Michigan Tourism Strategic Plan: April 2013 Update - (PDF 520kb)
2012-2017 Michigan Tourism Strategic Plan with appendices (PDF 15mb)
2012-2017 Michigan Tourism Strategic Plan without appendices (PDF 2mb)
2012-2017 Michigan Tourism Strategic Plan Vision and Goals (PDF 312kb)
2012-2017 Michigan Tourism Strategic Plan Vision, Goals and Objectives (PDF 342kb)
Presentation Slideshow Meeting, Frankenmuth, February 15, 2013 (PDF 807kb)

2007-2011 Plan Source Document (PDF 1.63mb)
2007-2011 Plan Summary (PDF 525kb)